1. Promote Conceptual financial planning including a combination of cash, insurance and equity investments, prudently providing for the realization of financial objectives in the case of life, death, disability and inflation in such a manner as to provide the largest possible returns consistent with limitations on the ability of the investor to assume risk. 

2. Be guided by the highest standards of business ethics, personal integrity, professional conduct, securities laws and objective counseling. 

3. Avoid and discourage sensational, exaggerated and unwarranted statements. 

4. Adhere not only to these standards by precept and example, but also encourage, by counsel and advice to others, their adherence to these standards.

2003 Pewaukee Road, Unit 4     Waukesha, WI  53188
(262) 542-5214 / (262) 549-1895 fax